Do you objective and able to make quick decisions, or do you like to spend time reflecting on different options? What kind of activities do you like—planning, painting, or construction? These different preferences and behavioral patterns can be quickly communicated by your Birkman Color(s)redgreenblue, or yellow. Here are some traits that are associated with each color:

    • Red: represents action, energy, likes practical results
    • Green: represents persuading and communicating with people
    • Blue: represents innovation, creativity, and working with ideas
    • Yellow: represents order, repeatability, procedures, and systems

Birkman Colors are an easy way to talk about your unique personality type and are measured by four benchmarks: Usual Behavior, Interests, Needs, and Stress Behavior. You can find out your colors using our self-interpreted, easy to use Basics platform or our more in-depth Signature Suite package. By understanding your behaviors, expectations, and stressors, you can better develop your communication and decision making skills, increase your self-awareness, and enhance your performance.

Read the rest of the Birkman Blogpost here –

I was recently certified as a Birkman Consultant. It has been a great choice! My clients find out more about themselves in one session than any other assessment I have used with them. I am using the Birkman assessment to help individuals learn more about themselves and companies to increase effectiveness, grow Emotional Intelligence (EQ) among teams, and help reduce conflict.

According to Bruce Tuckman, teams usually move through distinct phases named “The forming–storming–norming–performing” model of group development. According to this model, as teams begin to work together, they go through these distinct phases:

Forming – early stages of starting, goal setting, and stabilizing relationships

Storming – Personality & Value differences cause conflict.

Norming – With a common language about personality differences and shared values, group norms normalize.

Performing – Groups that build on each other’s strengths tend to outperform those that focus on each other’s weaknesses.

Birkman’s organization believes that using the assessment and adapting the assessment’s underlying principles by a typical team can reduce this forming-to-performing process timeframe from around 18 months down to about 3 months.

Implementing Birkmans on teams is real progress!

If you would be interested in finding out more, contact me:

Bill Mason
Birkman Consultant
Rocket Fuel Coach, 850-855-3430,,